Home » Secret of a priest influencer: Don’t complicate the message ‘because the Lord is simple’

Secret of a priest influencer: Don’t complicate the message ‘because the Lord is simple’

Father Cosimo Schena is a priest at St. Francis Parish in the Diocese of Brindisi in southern Italy. / Credit: Victoria Cardiel/EWTN News

Vatican City, Aug 1, 2025 / 07:00 am (CNA).

WithmorethanamillionfollowersacrossInstagram,TikTok,Facebook,andotherplatforms,FatherCosimoSchenahasbecomeoneofthemostrecognizablefacesoftheso-called“digitalmissionary”phenomenoninItaly. “Theillnessofthiscenturyisloneliness,andwelistentoeachotherverylittle.Itrytoconveyasimplemessage,becausetheLordissimple,”Schenaexplained. Itwasfouryearsagothatthepriest,philosopher,psychologist,andpsychotherapyspecialistdecidedtocreateasocialmediaprofiletoproclaimtheGospelinafriendly,positive,andaccessibleway. “Iearnedadoctorateinphilosophy,thenstudiedpsychologyandspecializedinpsychotherapy.Andthat’spreciselywheretheneedtoconveyabeautifulmessage,apositivemessage,onsocialmediaarose.BecausewhenIgoonline,whenIturnonthetelevision,everythingisnegative,everythingisbad…Thebadnewsisnews,andthegoodnewsisrelegated.SoIsaidtomyself,‘Whynotgiveitatry?�